Lead Generation
Successful inbound marketing campaigns have compelling content at its core that create the fuel for lead generation efforts
Attract and convert strangers and prospects into customers
The act of lead generation is a way of warming up potential customers to your business and getting them on the path to eventually buy.
Cloud14 Marketing helps companies develop inbound marketing plans that drives more traffic, leads and demand that ultimately generate more closed business and increased revenue.
Within an inbound marketing methodology, lead generation falls in the second stage of the buyers journey. It occurs after you’ve attracted an audience and are ready to continuously nurture and convert those visitors into leads.
How do you do it?…Wait for it…by developing compelling offer!
Utilize Cloud14 Marketing’s abilities to carefully craft landing pages, call-to-actions (CTAs) and social and digital content that create compelling offers to reach your lead generation goals and to add value to your prospects.
List of Lead Generation Services
General Copywriting
Messaging Strategy
Website Content
Overall Marketing Communications
Press Releases
Email Campaign Development
Social Content Development
Blogging
Lead Nurturing
The first part of any lead generation strategy needs to be tied back to the development of assorted targeted content designed to nurture each of your personas based on their interests, goals, objectives, and marketing triggers.
Multi-Channel Strategy
Effective multi-channel lead nurturing most commonly involves a combination of marketing automation, email marketing, blog posts and dynamic website content which helps prospects progress through the buyer’s journey.
Email Marketing
As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective email marketing strategy becomes very clear; sending the right message at the right time, utilizing the full potential of nurturing prospects.